Crunch Fitness Plan
Information on Crunch Fitness
Crunch FitnessCRUNCH began as a small basement aerobics studio in Manhattan's East Village in 1989. It wasn't much to look at. But it was founded on the belief that fitness was more than just bulging biceps and ripped abs. This core philosophy has guided Crunch over the years and today it is widely known across US and even beyond. What has been perhaps the biggest achievement of Crunch fitness is that, it is now OK to have fun at the gym. The Crunch fitness program welcomes people from all walks of life regardless of shape, size or ability. The workout environment is not competitive or judgmental. As a result, the participants can enjoy the classes with imaginative instructors in an atmosphere that makes working out fun.
Recently the Crunch fitness program celebrated their 15th anniversary. Now the program serves nearly 100,000 members with 24 state-of-the-art gyms in New York, Los Angeles, Miami, San Francisco, Chicago, Atlanta and Boston. Celebrating the occasion, the chief operating officer of Crunch fitness Roger Harvey had this to say - "Crunch's success lies in the heart of the brand's unique philosophy and creativity". The original idea on which the program was established has survived all these years.
Crunch fitness has been the industry's leading innovator, introducing never before seen equipment such the Hypoxic chamber, BOSU and Revolution Smartbell. They have also introduced unique architectural elements such as astro-turf stretching areas, Peek-a-Boo showers and a three-story orange fun slide! All this, while providing signature group fitness classes like: Crunch Striptease, Cycle Karaoke, Gospel Aerobics, Urban Rebounding, Disco Yoga and Firefighter Workout.
To mark the 15th anniversary, Crunch fitness also launched a new fully integrated advertising campaign with the new tagline "15 Years of Making Life Hot 'N Sweaty", portraying the brand's seamless presence in people's lives and pop culture. This new campaign has been designed to commemorate the longevity of the brand. The campaign is centered on a series of ads that address historic events as they relate to Crunch milestones.
The Crunch fitness program is a great way to work out and yet really enjoy these sessions.
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